Facebook & Google integration

Dealer Studio seamlessly supports both Facebook Automotive Inventory Ads (AIA) and Google Vehicle Listing Ads (VLA) feeds.

To access your marketing catalogue details, navigate to Settings -> Marketing Catalogues. From this screen, you’ll find configuration options for Google VLA, Facebook AIA, and Facebook product feeds.

Each website within a dealership is provided with its own unique feed URL. These URLs return inventory specific to that website, ensuring accurate and targeted listings across platforms.

All Google and Facebook feeds are generated using the exact CSV structures required by each platform, meaning no manual modification is necessary. Feed URLs direct customers straight back to your dealership website, landing them directly on the relevant vehicle display page.

How can I apply filters to the feeds going to Facebook and Google?

Yes. In some cases, you may only want to send a subset of your inventory to third-party platforms. Dealer Studio supports this in two ways:

1. Third-party filtering You can send your full inventory feed to Facebook or Google and apply filtering rules directly within the third-party platform.
2. Dealer Studio filtering (URL-Only Feeds) Alternatively, you can create a custom ‘URL-Only Feed’ in Dealer Studio. This allows you to apply inventory filters directly within Dealer Studio, ensuring that only the selected vehicles are included in the feed before it is sent to Facebook or Google.

Facebook AIA (automotive) Feed column headings

The below headings are designed based on the specification from Facebook for powering automotive inventory feeds into Facebook. This setup works seamlessly for Facebook AIA.

Column
vehicle_id
title
description
url
make
model
year
mileage.value
mileage.unit
image[0].url
transmission
fuel_type
body_style
drivetrain
vin
condition
price
address
exterior_color
sale_price
availability
state_of_vehicle
latitude
longitude
custom_label_0
custom_label_1
fuel_type
days_on_lot
custom_label_2